Rx Dynamics®

Having a better understanding of drug utilization is of tremendous importance to stakeholders in the pharmaceutical industry. Longitudinal studies provide a wealth of information about patient drug use patterns, physician prescribing choices, and the dynamics of brand competition.

Brogan Inc. is the pioneer in providing longitudinal drug utilization intelligence, key to better understanding of therapeutic markets in Canada.

Since 1996, Brogan Rx Dynamics® has been instrumental in helping clients:

•  better understand the drug market and drug utilization dynamics
•  closely track the performance of new or existing drug products
•  discover opportunities
•  observe product placement opportunities
•  evaluate the success of marketing strategy and efforts
•  gauge the comparative strengths of all competitors
•  monitor commitments to drug plan providers
•  evaluate cost-effectiveness of marketing initiatives or products

To learn more about Rx Dynamics®, visit our Products section or click here.

For more information, please contact our sales office at:

t: 613.599.0711, extension 290 (Toronto), extension 362 (Montreal)