Product Development & Pricing

Careful planning is essenstial for a successful product launch. To make sensitive decisions during this important stage, access to appropriate and comprehensive economic analyses is crucial.

Through the principles of pharmacoeconomic and decision analysis, we can provide expected market valuations before you spend valuable resources to launch your new product in Canada. We can determine the optimal range for your pricing strategy to help you:

•  Maximize the expected revenue potential of your new product
•  Reduce the likelihood of delays in your new drug's formulary listings
•  Avoid losses of potential revenue due to formulary listing delays or under-pricing

This could include the design and preparation of economic studies which demonstrate the value of the product and provide evidence of the need for the new product in terms of costs of the illness treated.

For more information, please contact our Health Economics department at 613.599.0711.