GPM®

GPM® is designed to measure Canadian demand for pharmaceutical products and allow the client to compare the sales performance of their drug product to others in the same market at the very small geographic level.

With access to the largest drug claims and retail pharmacy data warehouse in Canada, Brogan Inc. is well-positioned to provide the intelligence needed for a very accurate, reliable and stable measure of sales activities.

GPM® has been specifically designed to measure 100% of Canadian retail prescription demand, and eliminates much of the distortions found in traditional sources of prescription data.

All Canadian retail pharmacies are accounted for in the GPM® database. Every drug sold through a prescription is measured. Results are reported in the month when the prescription was filled, not when the inventory moved through the supply chain.

For more information, please contact us at 613.599.0711.