Rx Dynamics®

Having a better understanding of drug utilization is of tremendous importance to stakeholders in the Pharmaceutical industry. Longitudinal studies provide a wealth of information about patient drug use patterns, physician prescribing choices, and the dynamics of brand competition.

Brogan Inc. is the pioneer in providing longitudinal drug utilization intelligence, key to better understanding of therapeutic markets, in Canada.

Since 1996, Brogan Rx Dynamics® has been instrumental in helping clients:

•  better understand the drug market and drug utilization dynamics
•  closely track the performance of new or existing drug products
•  discover opportunities
•  observe product placement opportunities
•  evaluate the success of marketing strategy and efforts
•  gauge the comparative strengths of all competitors
•  monitor commitments to drug plan providers
•  evaluate cost-effectiveness of marketing initiatives or products

Rx Dynamics® is a series of comprehensive analyses measuring the use of drug products in selected classes over time. Accurate, timely, customizable and easy to use, Rx Dynamics® packs enough statistical significance to allow you to observe trends in prescribing and utilization where conventional market research tools fail the task.

Rx Dynamics® reports offer monthly or quarterly monitoring of therapeutic markets. Track share of prescriptions, patients, first-line patients, as well as tabulating gains and lossess due to switching among specified products. Customized tables are designed to answer almost any questions including dosing and concomitant therapies.

Rx Dynamics® reports are delivered within days of the end of each reporting period to provide timely access to latest market information.

For more information, please contact our sales office at:

t: 613.599.0711, extension 290 (Toronto), extension 362 (Montreal) or click here to fill out our request form.

If you would like to receive pricing or any other information about Rx Dynamics® or any of our other products, please fill out our product information form.